This happened almost 2 months ago, but I’ve held off on posting about it…
To explain: On YouTube, there are now many ways to get ads on your videos: individual video partnerships, account monetization partnerships, and full partnerships. Then, if you’re a full partner, you can apply to become a content management system partner (CMS), which allows you to bring other channels into your partnership. These are commonly referred to as “content networks”. Machinima’s is the largest… and I talked about them wanting me to join their network months ago. But TheGameStation, Yeousch, IGN, and others also have networks.
For many gaming channels, joining a content network is the only way to monetize your videos. This ranty video explains why. However, for me, as a full partner already… I could be choosy with joining a network. IGN contacted me in August, asking me to join. I was hesitant, but always open to listen. I liked their offer and terms, as they appeared to only provide value and have no potential downside. So I accepted.
I’ve seen my numbers for September, and so far things are as I expected: I’ve gone from ~10 subscribers a day to ~70 and my eCPM increased about 20%. Not too bad for having to change absolutely nothing about my operations. I can only hope that they continue along these lines, and that I don’t have another 5min situation (where things are good for 1-2 months and then start sucking).
I’ll keep you guys updated if anything fun happens through IGN. And I’ll have some stat updates soon as well.