It’s pretty common knowledge that websites get more traffic on weekends than weekdays. And the reasons are obvious… no school or work leads to more time to play. But what I was curious about is how big of a difference it is. So I took all of my data since switching some of my videos to 5min (roughly 6 months) and broke it down in terms of total revenue earned on each day of the week. I then made it all relative to Monday as my baseline (X / Mon, where X is any day of the week).
To me, the results are quite interesting. Mon-Thurs are all almost identical (within 5% of each other). Friday jumps 20%, Saturday jumps another 20%, and then Sunday relaxes back 20% to be similar to Friday. Finally it drops another 20% back to Monday and the cycle starts over again. And while this data can be skewed by a large release or two on a non-Friday, it evens out over the long haul; I extended the above data back an additional 6 months, and the differences were minimal: Wed/Thurs were slightly higher, Fri/Sun were slightly lower, and Sat was about 7% lower.
I’ll do a follow-up post on this that only looks at the relative eCPMs and relative impressions, as opposed to revenue. Will be interesting to see what the dominant reason for the increase is; my assumption is impressions (with eCPM being mostly constant across all days) for the reasons stated in my initial paragraph.
Just a quick summary of data from all of 2010:
YouTube Views: 41.8 million
5min Views: 4.2 million
Total 2010 Views: 46 million (126,000 per day)
New YouTube Subscribers: 6189
Lost YouTube Subscribers: 1440
Net Gain: 4749 (13 per day)
68% of viewers are Male. 27% are between 13-17.
67.4% of views came from embeds.
This is the only level TOO had the most views, accounting for 5.4% of the yearly total.
Have a happy and healthy new year! And let me know if you want to see any additional data.
I was having 2 thoughts, and this is where they met. 1, what type of data have I not shared? 2, why does 5min only push ads to the US… and if they were to advertise elsewhere, where would it be most beneficial?
So I decided to do a bit of digging through Insight and compile lists of my views from the past 6 months based on where they came from. Insight is nice enough to break it down for you by USA, South America, Europe, Asia, Africa, and Middle East… however this leaves off every other country in North American as well as every country that makes up Oceania (and possibly others?) Here’s my compiled list based on continent (mostly):
Interestingly, Europe trumps the US… but it’s also comparing 30 or so countries vs 1. What does make sense is that ~84% of my total views come from where you’d expect them to come from: US, Canada, Mexico, Europe, Australia, and NZ. The overwhelming majority from the US and Europe alone. So, clearly, if 5min’s interests were directly in line with mine, they’d start focusing a lot of attention on Europe (and Canada).
To break things down further, I dug deeper and noted every country that has done at least 100,000 views over the past 6 months (sadly, I had to leave off Venezuela and Vietnam for being just under 100k, amongst others):
I first started making money off my videos in April 09. From that time until 2.5 weeks ago, I had a total of 6 days over $xxx.xx (where that is an arbitrary number that I won’t share). In the past 16 days, my combined YT + 5min revenue has been at least $xxx.xx all 16 days (and will be over today as well).
Of those 6 prior days, my overall highest single day ever had been 137% of $xxx.xx. In the past 15 days, I’ve been over that 137% value 7 times (and may or may not be over it today… won’t know until tomorrow). That means my SEVEN best days ever, in almost 2 years, have all taken place in the past 15 days.
A Happy Tass I Am.
I last updated this list 5 months ago (and 1st did it 5 months before that). Once again, there is plenty of changes to the list; 21 new games, to be exact. The 100th video viewcount has increased from 93k to 155k. Total top100 views are up to 45 mil. Armor is still well in first, BubbleBox is still 2nd (although will probably lose ground, now that they aren’t owned by Martijn anymore)… the big newcomers are Spil Games and Slix Media, with NotDoppler also having a nice increase. Things are now neck and neck between Joey and John for top dev. And the top100′s % of total views is now down to 71.4%.
Views are in thousands. Count is the number of videos that sponsor/dev has on the top100 list.
I first compiled this list back in May, and felt it was time to update it. I followed the same procedure… typing Walkthrough into YouTube search and then going through page after page of videos. This time around, I limited it to 1+ million views in 5 or less videos, instead of allowing in walkthroughs done in 40 parts. The list has grown from 18 to 36 in the past 7 months:
Red Remover remains the dominant king, and the game’s Player Pack joins the ranks too. Poptropica has grown from 6 to 9 entries on the list. JohnnyK’s games have grown from 2 to 5 entries. We now have 2 “random” entries on the list… walkthroughs done for random flash games that aren’t the developer, sponsor, or me. Games done by me have grown from 8 to 14 entries.
The trend remains the same though… Poptropica, Phuzzles, Puzzle Platformers, and Physics. And we get to add a Point and Click to the list too, just to keep the ‘P’ genres intact. Oh, and as a note, I added in 5min views to games done by me.
Ben Lowry is a friend of mine… he made Great Game 1/5 with me. He is also a giant ass who loves to be argumentative. He saw my long tail post as another opportunity to pounce, but of course I rebutted all of his attacks. He claimed that my long tail was a myth and that it really is the newly released content that is pushing my views.
My proof to the contrary:
-The 34% of total views from top 2% of videos vs the MUCH higher percent of other content providers.
-My top100 videos (19%) resulted in 105,000 views (80.7%).
-Of my top100 videos, 57 were 6+ months old.
-Those 57 videos totaled over 44,000 views.
As I did say in my previous post, releasing new content IS important. But the foundation of long-term success and growth is 100% about the long-tail.
The summer has been pretty good, business wise. Since June 1st, I’ve released 54 videos. I’ve done 11.3 million views. No individual day was under 85,000. And only 1 video released during that span has done 300,000 views. How is that good, you ask?
To me, my business is all about the long tail. The bigger my long tail, the better I’ll do. Sure, big hit videos give short term spikes in views… but it’s the long tail that keeps the ship afloat. Despite only having 3 videos over 500,000 views released in the past 6 months (out of 21 total, none of the 3 in my top 14), my long tail continues to increase. A few videos released over a year ago continue to bring in 1-2k views/day… and believe me, over 500+ videos, it all starts adding up.
It’s hard to judge the line between the power of the new release and the long tail, when viewing things as a whole… so it is important to keep releasing content. But some interesting tidbits for you… as per data publicly available on TubeMogel.com: Shaytards‘ top 10 most viewed videos for yesterday were 74% of his total views (622k/838k). VenetianPrincess‘ are 89% (282k/317k). Sxephil only had 280k views yesterday because he hadn’t released a video since Thursday. My top10, however, only resulted in 34% of my views (44.8k/130k). What does this mean? It means that if many of the top vloggers on YouTube stopped, they would instantly lose their popularity and daily views; I, on the other hand, have a nice long tail and will continue to get a solid amount of traffic for a long, long time even if I didn’t release another video.
So while I’ll never do the overall volume that the top channels do, I have the nice position of knowing that if I want to take a break, I won’t suffer that greatly in revenue, as opposed to many others who are bound to constantly release new content.
So today I have hit 50 million total video views. This is as per tubemogel.com, not what it says on YouTube, as YT’s view stats are lagged by 3-4 days. This is very cool stuff, especially given the time it took to go from 10 to 25 mil vs 25 to 50 mil (178 vs 209 days OR 11.86 vs 8.36 days/mil). This is almost a 42% increase in views/day, with an average of almost 120,000 per day over the past 209 days.
More stat milestones… This is the only level too broke 2 million, just edging Use Boxmen as my 2nd game to 2 mil; this also makes the 2 TITOL games #1 and #2 on my most viewed list all time. But to keep John’s ego in check, he still has less total views than his AG co-worker Joey (5.36 mil vs 5.39 mil)… barely.
Random other stuff: going to try and start posting daily again, if I can. This means not everything will be work related. Not sure if this is a good or bad thing.
So crazy to think… amazing really. For a walkthrough to have so many views. This is the only level’s walkthrough hit 3 million views today. Yay!
Use Boxmen will hit 2 million very shortly as well.
Don’t think I’ll have any new 7 digit milestone posts for a while. Oh well.