Yesterday I broke 100 million views all time, between both YouTube and 5min. Roughly 90.5 million on YT and 9.5 on 5min.
Thanks so much to all the gamers out there who have watched my vids, as well and the developers and sponsors of the thousands of amazing flash games I’ve played in the past 9 years.
Just a quick summary of data from all of 2010:
YouTube Views: 41.8 million
5min Views: 4.2 million
Total 2010 Views: 46 million (126,000 per day)
New YouTube Subscribers: 6189
Lost YouTube Subscribers: 1440
Net Gain: 4749 (13 per day)
68% of viewers are Male. 27% are between 13-17.
67.4% of views came from embeds.
This is the only level TOO had the most views, accounting for 5.4% of the yearly total.
Have a happy and healthy new year! And let me know if you want to see any additional data.
I was having 2 thoughts, and this is where they met. 1, what type of data have I not shared? 2, why does 5min only push ads to the US… and if they were to advertise elsewhere, where would it be most beneficial?
So I decided to do a bit of digging through Insight and compile lists of my views from the past 6 months based on where they came from. Insight is nice enough to break it down for you by USA, South America, Europe, Asia, Africa, and Middle East… however this leaves off every other country in North American as well as every country that makes up Oceania (and possibly others?) Here’s my compiled list based on continent (mostly):
Interestingly, Europe trumps the US… but it’s also comparing 30 or so countries vs 1. What does make sense is that ~84% of my total views come from where you’d expect them to come from: US, Canada, Mexico, Europe, Australia, and NZ. The overwhelming majority from the US and Europe alone. So, clearly, if 5min’s interests were directly in line with mine, they’d start focusing a lot of attention on Europe (and Canada).
To break things down further, I dug deeper and noted every country that has done at least 100,000 views over the past 6 months (sadly, I had to leave off Venezuela and Vietnam for being just under 100k, amongst others):
I first started making money off my videos in April 09. From that time until 2.5 weeks ago, I had a total of 6 days over $xxx.xx (where that is an arbitrary number that I won’t share). In the past 16 days, my combined YT + 5min revenue has been at least $xxx.xx all 16 days (and will be over today as well).
Of those 6 prior days, my overall highest single day ever had been 137% of $xxx.xx. In the past 15 days, I’ve been over that 137% value 7 times (and may or may not be over it today… won’t know until tomorrow). That means my SEVEN best days ever, in almost 2 years, have all taken place in the past 15 days.
A Happy Tass I Am.
-Higher eCPM (60-100% higher, roughly)
-Fast approval time (not instantly… but if I ask, it gets moved up in the queue and approved within an hour; no idea how long the non-move-up takes)
-Great customer support (I get emails back quickly, answer my silly questions, etc etc)
-Ads only monetized in the US (roughly 1/3 of my views) [this 1/3 is still earning me 60-100% more than YT though]
-Lot of sites I work with don’t like the pre-roll and won’t let me switch, and there’s no way to just display overlay ads.
-The entire 5min back-end is pretty crappy
—The uploader is a 1-at-a-time thing, that auto-fills part of the title and description (have to delete it each time), and has restrictions on # of tags and length of title.
—The analytics are basically non-existant
—The revenue reports are broken down into 2 different sections and they both keep defaulting to dates in October.
—No easy way (that I know of) to search through uploaded content… videos are just plopped all on 1 page (500+ of them)
Overall though, the money is enough to overlook the other stuff… if sponsors would allow me to switch the embeds. Which they aren’t doing. So far, only Armor has let me… the other large sponsors I work with all have said no. Which means about 35-50% of my views will start coming from 5min and the rest still on YT; I’ve done roughly 400,000 views on 5min since the start of the month vs 1.5 million on YT. However, I only have about 15 videos (covering about 8 or 9 games) switched to 5min.
It also seems that PlayedOnline is building a new section on their site specifically for my 5min vids (they’re the ones that asked 5min to reach out to me in the first place). So that’s pretty cool too. Will definitely have a post about it when it’s live.
I was contacted last week by the site 5min.com, which is like YouTube… only much smaller, and focuses exclusively on short how-to type videos. They seem to include game walkthroughs as part of “how-to”, so I won’t complain. I was very intrigued to speak with them more about what they were offering, especially given my recent issues with YouTube.
So, it turns out, their business model is quite fascinating. Not only do they share revenue with the content providers (me)… they share revenue with the content embedders (sponsors). I don’t know the splits, and I don’t know all the details in regards to embeds on sites that they don’t have prior deals with… but it’s a VERY interesting concept, as it makes my service MUCH more desirable to sponsor sites (when the alternative is having a developer do it or them doing it themselves).
I have a follow-up with them next week. This could be a great next step in my business.