It’s pretty common knowledge that websites get more traffic on weekends than weekdays. And the reasons are obvious… no school or work leads to more time to play. But what I was curious about is how big of a difference it is. So I took all of my data since switching some of my videos to 5min (roughly 6 months) and broke it down in terms of total revenue earned on each day of the week. I then made it all relative to Monday as my baseline (X / Mon, where X is any day of the week).
To me, the results are quite interesting. Mon-Thurs are all almost identical (within 5% of each other). Friday jumps 20%, Saturday jumps another 20%, and then Sunday relaxes back 20% to be similar to Friday. Finally it drops another 20% back to Monday and the cycle starts over again. And while this data can be skewed by a large release or two on a non-Friday, it evens out over the long haul; I extended the above data back an additional 6 months, and the differences were minimal: Wed/Thurs were slightly higher, Fri/Sun were slightly lower, and Sat was about 7% lower.
I’ll do a follow-up post on this that only looks at the relative eCPMs and relative impressions, as opposed to revenue. Will be interesting to see what the dominant reason for the increase is; my assumption is impressions (with eCPM being mostly constant across all days) for the reasons stated in my initial paragraph.
-Higher eCPM (60-100% higher, roughly)
-Fast approval time (not instantly… but if I ask, it gets moved up in the queue and approved within an hour; no idea how long the non-move-up takes)
-Great customer support (I get emails back quickly, answer my silly questions, etc etc)
-Ads only monetized in the US (roughly 1/3 of my views) [this 1/3 is still earning me 60-100% more than YT though]
-Lot of sites I work with don’t like the pre-roll and won’t let me switch, and there’s no way to just display overlay ads.
-The entire 5min back-end is pretty crappy
—The uploader is a 1-at-a-time thing, that auto-fills part of the title and description (have to delete it each time), and has restrictions on # of tags and length of title.
—The analytics are basically non-existant
—The revenue reports are broken down into 2 different sections and they both keep defaulting to dates in October.
—No easy way (that I know of) to search through uploaded content… videos are just plopped all on 1 page (500+ of them)
Overall though, the money is enough to overlook the other stuff… if sponsors would allow me to switch the embeds. Which they aren’t doing. So far, only Armor has let me… the other large sponsors I work with all have said no. Which means about 35-50% of my views will start coming from 5min and the rest still on YT; I’ve done roughly 400,000 views on 5min since the start of the month vs 1.5 million on YT. However, I only have about 15 videos (covering about 8 or 9 games) switched to 5min.
It also seems that PlayedOnline is building a new section on their site specifically for my 5min vids (they’re the ones that asked 5min to reach out to me in the first place). So that’s pretty cool too. Will definitely have a post about it when it’s live.