Tag: Impressions

Revenue Based on Day of the Week

by Tass on May.13, 2011, under Random Stuff, Statistics

It’s pretty common knowledge that websites get more traffic on weekends than weekdays. And the reasons are obvious… no school or work leads to more time to play. But what I was curious about is how big of a difference it is. So I took all of my data since switching some of my videos to 5min (roughly 6 months) and broke it down in terms of total revenue earned on each day of the week. I then made it all relative to Monday as my baseline (X / Mon, where X is any day of the week).

This is the result, on the scale of relative to Monday’s earnings:

To me, the results are quite interesting. Mon-Thurs are all almost identical (within 5% of each other). Friday jumps 20%, Saturday jumps another 20%, and then Sunday relaxes back 20% to be similar to Friday. Finally it drops another 20% back to Monday and the cycle starts over again. And while this data can be skewed by a large release or two on a non-Friday, it evens out over the long haul; I extended the above data back an additional 6 months, and the differences were minimal: Wed/Thurs were slightly higher, Fri/Sun were slightly lower, and Sat was about 7% lower.

I’ll do a follow-up post on this that only looks at the relative eCPMs and relative impressions, as opposed to revenue. Will be interesting to see what the dominant reason for the increase is; my assumption is impressions (with eCPM being mostly constant across all days) for the reasons stated in my initial paragraph.

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