It’s pretty common knowledge that websites get more traffic on weekends than weekdays. And the reasons are obvious… no school or work leads to more time to play. But what I was curious about is how big of a difference it is. So I took all of my data since switching some of my videos to 5min (roughly 6 months) and broke it down in terms of total revenue earned on each day of the week. I then made it all relative to Monday as my baseline (X / Mon, where X is any day of the week).
To me, the results are quite interesting. Mon-Thurs are all almost identical (within 5% of each other). Friday jumps 20%, Saturday jumps another 20%, and then Sunday relaxes back 20% to be similar to Friday. Finally it drops another 20% back to Monday and the cycle starts over again. And while this data can be skewed by a large release or two on a non-Friday, it evens out over the long haul; I extended the above data back an additional 6 months, and the differences were minimal: Wed/Thurs were slightly higher, Fri/Sun were slightly lower, and Sat was about 7% lower.
I’ll do a follow-up post on this that only looks at the relative eCPMs and relative impressions, as opposed to revenue. Will be interesting to see what the dominant reason for the increase is; my assumption is impressions (with eCPM being mostly constant across all days) for the reasons stated in my initial paragraph.