Here’s a list of the top 34 gaming channels on YouTube. 34 is used arbitrarily, as I’m 34th. If you think I missed a gaming channel, let me know… if you think I included a channel that isn’t “gaming”, let me know.
I’ll be updating this once a month and keeping you guys up to date.
This happened almost 2 months ago, but I’ve held off on posting about it…
To explain: On YouTube, there are now many ways to get ads on your videos: individual video partnerships, account monetization partnerships, and full partnerships. Then, if you’re a full partner, you can apply to become a content management system partner (CMS), which allows you to bring other channels into your partnership. These are commonly referred to as “content networks”. Machinima’s is the largest… and I talked about them wanting me to join their network months ago. But TheGameStation, Yeousch, IGN, and others also have networks.
For many gaming channels, joining a content network is the only way to monetize your videos. This ranty video explains why. However, for me, as a full partner already… I could be choosy with joining a network. IGN contacted me in August, asking me to join. I was hesitant, but always open to listen. I liked their offer and terms, as they appeared to only provide value and have no potential downside. So I accepted.
I’ve seen my numbers for September, and so far things are as I expected: I’ve gone from ~10 subscribers a day to ~70 and my eCPM increased about 20%. Not too bad for having to change absolutely nothing about my operations. I can only hope that they continue along these lines, and that I don’t have another 5min situation (where things are good for 1-2 months and then start sucking).
I’ll keep you guys updated if anything fun happens through IGN. And I’ll have some stat updates soon as well.
Don’t know what their qualifications are… whether it’s something unique, or whether i’m one of thousands to receive a stock e-mail… but Machinima emailed me about joining their YouTube network. I turned them down, but their offer was interesting.
–Guaranteed $2 eCPM; in the email, this was stated as global views… but in the contract, it was stated as global views with ads (unlikely to be 100%).
–Possible extra promotion through Machinima’s 2 million subscribers.
–Instant ad approval and no oversight.
–Locked in for 2 years under their sole control, with an option for them to extend it to 5 years ($2.50 eCPM in years 3-5). No ability for me to get out of it.
–Pre-roll ads on embeds, which is a big no-no for most of the sites I work with (otherwise I’d be using 5min more often!).
–Have to give up my YouTube password to Machinima so they can track my ads and whatnot.
In the end, the cons outweigh the pros. All 3 of the cons are very, very con… with #2 being an absolute deal breaker. #1 is also really bad, and #3 just rubs me the wrong way. Still, depending on how exclusive their network actually is… kinda cool to get the offer.