Tag: Pre-roll Ads
Don’t know what their qualifications are… whether it’s something unique, or whether i’m one of thousands to receive a stock e-mail… but Machinima emailed me about joining their YouTube network. I turned them down, but their offer was interesting.
–Guaranteed $2 eCPM; in the email, this was stated as global views… but in the contract, it was stated as global views with ads (unlikely to be 100%).
–Possible extra promotion through Machinima’s 2 million subscribers.
–Instant ad approval and no oversight.
–Locked in for 2 years under their sole control, with an option for them to extend it to 5 years ($2.50 eCPM in years 3-5). No ability for me to get out of it.
–Pre-roll ads on embeds, which is a big no-no for most of the sites I work with (otherwise I’d be using 5min more often!).
–Have to give up my YouTube password to Machinima so they can track my ads and whatnot.
In the end, the cons outweigh the pros. All 3 of the cons are very, very con… with #2 being an absolute deal breaker. #1 is also really bad, and #3 just rubs me the wrong way. Still, depending on how exclusive their network actually is… kinda cool to get the offer.