I was trying to come up with some new way of looking at my data last night, and this is the result. I went through YouTube’s Insight and noted my monthly views, starting with January 2008… when I only had 3 videos! From there, you can see my growth over time along with the ups and downs. Added into the totals for Nov 10 – May 11 is my monthly 5min.com view data (Jun 11 to present accounts for 150k-200k/mo, but I didn’t add them in).
Totals about 119 million views. Plus another 2 mil so far for Nov and another 1 mil for 5min across Jun-now gives ~122 million total views to date.
Didn’t get a chance to post about it yet, but I hit 500 videos last week with my 2nd half walkthrough of Pipol Smasher. Not too shabby, although I had 410 on Jan 6th, which means I’ve only uploaded 91 videos in the past 6 months. This makes sense though, since in early 2009 I was uploading walkthroughs to any game I could find. Now, I’m only uploading walkthroughs where I can monetize them.
Also had a 5th video hit 1 million views, and a 6th that should hit 1 million today (999,000 as of midnight).
Are there any statistics/data that you guys would like me to show? I plan to do an update of Top Sponsors / Devs by views later this month.
This post stems out of my getting 10,000 subscribers while in NYC last week. It made me think about the relationship between total views and total subscribers, especially in comparing conversion rates from a year ago and now. It also just so happens that I’ve kept track of milestone dates of both views and subscribers, so I have some nice data points to work with. All information in this post will be based on a 1000:1 view to subscriber ratio.
Basic analysis: View and Subbie growth remained relatively similar through the 5000 mark, at which point Views started to completely dominate. I could go back into my spreadsheets and pull more data points of small areas between 5000 and 10,000… but that just seems like too much work.
The interesting question to all of this is why. I have a few theories, the combination of all likely forms the real reason.
-The 5000 mark is hit in roughly July-Aug 2009, which is around when I started to get a lot of in-game features. The in-game features increases views, but the views are not on YouTube, which almost certainly is the dominant factor as to why views increase dramatically from this point onward and subscribers lag way behind.
-There are only so many people interested in flash game walkthroughs. After those 5000+ people subscribed, it took much longer to get more because they just aren’t as interested in the content.
-Aug or Sept 09 is around when I stopped doing videos for random games, focusing only on games that I can monetize (the vast majority of which are in-game). This has resulted in less videos being released overall, so less exposure.
So what this tells me is that when the views are coming from YouTube, there is about a .1% conversion rate of view to subscriber… but when the views are from embeds on other sites, the conversion rate is closer to .02% (about 1 in 5000). This .02% is more from looking at data from the past month or two specifically, not from the difference in 10,000 values in the chart above.
by Tass on Feb.19, 2010, under ArcadeTown, armor games, BubbleBox, Candystand, Flash, Game, jmtb02, Joey Betz, kongregate, newgrounds, NinjaKiwi, NotDoppler, Pastel Games, Statistics, youtube, Zeebarf
I spent some time on 2/17/10 compiling a spreadsheet of my top 100 videos, their aprox viewcount (rounded down to closest 1000), sponsor, developer, and whether the video was featured in-game or not. From there, I tabulated the top sponsors and the top developers (only calculated devs with 3+ videos in top 100, unless they have 800k+ views).
I have 450+ total videos, so this is less than 25% of my total videos… but these 100 account for over 22 million of my 27+ million views, so they are a fairly accurate representation of the whole. Obviously, the farther down the list you look, the less accurate it is (like LegitGames having 1 video on there, but they have 2 others that just missed the cut).
Any questions or additional data you guys would like to see? I did not include the raw list of top 100, nor did I do any analysis of in-game vs not in-game. And TITOL2 is not counted in this list for Armor or jmtb.
Haven’t posted an update on my vid stats in a while… so voila!
(view the image directly to see it full-size)
Percentages continue to go up… but I’m most certainly being pickier on games I walkthrough; I rarely do vids now unless I know it’ll be in-game or a very large title that I can monetize (ala Bloons TD 4).
There are now 4 data points to compare, and thankfully, the percentages continue to go up. Combination of 2 reasons… 1, I’m being pickier on which games I walkthrough. I’ve stopped doing videos of random, crappy room escape games and other videos that won’t get many views. 2, On the Aug 21st date, I decided to ignore videos uploaded in the previous 24 hours… otherwise I’d have had TWELVE additional videos under 1000 views. From now on, I’ll continue to ignore videos released within the past 24 hours.
I find statistics to be extremely fun to look at. I have no idea if you share my interest, but here is the breakdown of my videos from June 26th and July 10th. You can see the trend of more of my videos being watched by more people. I will continue to chart this, approximately every 2 weeks.
I’m open to suggestions on other statistics to chart and/or show you guys… so post a comment if there is something you’d like to see.