The summer has been pretty good, business wise. Since June 1st, I’ve released 54 videos. I’ve done 11.3 million views. No individual day was under 85,000. And only 1 video released during that span has done 300,000 views. How is that good, you ask?
To me, my business is all about the long tail. The bigger my long tail, the better I’ll do. Sure, big hit videos give short term spikes in views… but it’s the long tail that keeps the ship afloat. Despite only having 3 videos over 500,000 views released in the past 6 months (out of 21 total, none of the 3 in my top 14), my long tail continues to increase. A few videos released over a year ago continue to bring in 1-2k views/day… and believe me, over 500+ videos, it all starts adding up.
It’s hard to judge the line between the power of the new release and the long tail, when viewing things as a whole… so it is important to keep releasing content. But some interesting tidbits for you… as per data publicly available on TubeMogel.com: Shaytards‘ top 10 most viewed videos for yesterday were 74% of his total views (622k/838k). VenetianPrincess‘ are 89% (282k/317k). Sxephil only had 280k views yesterday because he hadn’t released a video since Thursday. My top10, however, only resulted in 34% of my views (44.8k/130k). What does this mean? It means that if many of the top vloggers on YouTube stopped, they would instantly lose their popularity and daily views; I, on the other hand, have a nice long tail and will continue to get a solid amount of traffic for a long, long time even if I didn’t release another video.
So while I’ll never do the overall volume that the top channels do, I have the nice position of knowing that if I want to take a break, I won’t suffer that greatly in revenue, as opposed to many others who are bound to constantly release new content.
Over the weekend, I had my 4th video hit 1 million views. This is the first video to hit 1+ mil that is not a fully self-contained walkthrough; instead, it is 50% of my Wake the Royalty walkthrough. The other half has 944k views and should hit 1 million sometime this summer.
Recently, the total viewcount on YouTube has been lagging. It seems to only update every few days. So I’ve been tracking my viewcount through TubeMogel instead, which is not QUITE as accurate on the short-term, but is fairly damn accurate long-term. All TubeMogel does is take a snapshot of the viewcount on each video at midnight, then sums them all together for your account total. This is dependent on YouTube updating the counts, which is why it’s often off in the short-term… but it evens out to be only a very small margin of error in the long-term. That explanation aside, My viewcount on TubeMogel as of Midnight this morning was 39,950,000… which means sometime today I hit 40 million total views. Yay!
My desktop is still in the shop, for exactly 1 week now. Going to call tomorrow to see what’s going on. Tass is starting to get the DTs from sexy computer withdraw. Sadly, I’m going to have to be without my desktop again in 2 weeks. The moving truck is taking all our stuff on June 22nd, and is not expected to arrive in Philly until June 29th. That means 1 more full week with the craptop. *sigh*.
Oh… and in other news. My big game project has basically been on hold the past week because of the desktop issue. Which sucks. Probably won’t hit FGL until July at this rate. However, I’m designing another quick satirical game with Benologist; but because of both of us being busy this month, that won’t see the light of day until July either.