Tasselfoot

Tag: youtube

YouTube Views by Country and Continent – June 2011

by Tass on Jun.21, 2011, under Spil Games, Statistics, youtube

I last posted about this in December 2010. It’s now been 6 months, so I’ve decided to look at the numbers again (as the last update was covering the 6 months from June 2010 – December 2010). I find the results to be very fascinating:

1) I think the difference between “Total” and “Worldwide” is because of Turkey; from what I’ve noticed, Turkey is not counted in either Europe or Asia… and the views from Turkey line up fairly well with the difference between the 2 values.
2) Note the decrease in US views, with the Worldwide views remaining fairly constant. My theory on this is 2-fold; a) I’ve been doing less work for ArmorGames, Kongregate, Bubblebox, and Candystand recently… which likely have very high US traffic. And b) I’ve had a ton of work for Spil Games’ network over the same period, who heavily focus on non-US, non-English-Speaking traffic.
3) US, Can/Mex, Europe, and Aus/NZ have decreased from 84% to 78%. Majority is still US and Europe, although that percentage has decreased as well.
(continue reading…)

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Asked To Join Machinima Network

by Tass on Mar.04, 2011, under Personal, youtube

Don’t know what their qualifications are… whether it’s something unique, or whether i’m one of thousands to receive a stock e-mail… but Machinima emailed me about joining their YouTube network. I turned them down, but their offer was interesting.

Pros:
–Guaranteed $2 eCPM; in the email, this was stated as global views… but in the contract, it was stated as global views with ads (unlikely to be 100%).
–Possible extra promotion through Machinima’s 2 million subscribers.
–Instant ad approval and no oversight.

Cons:
–Locked in for 2 years under their sole control, with an option for them to extend it to 5 years ($2.50 eCPM in years 3-5). No ability for me to get out of it.
–Pre-roll ads on embeds, which is a big no-no for most of the sites I work with (otherwise I’d be using 5min more often!).
–Have to give up my YouTube password to Machinima so they can track my ads and whatnot.

In the end, the cons outweigh the pros. All 3 of the cons are very, very con… with #2 being an absolute deal breaker. #1 is also really bad, and #3 just rubs me the wrong way. Still, depending on how exclusive their network actually is… kinda cool to get the offer.

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YouTube Views By Country/Continent

by Tass on Dec.12, 2010, under 5min, Random Stuff, Statistics, youtube

I was having 2 thoughts, and this is where they met. 1, what type of data have I not shared? 2, why does 5min only push ads to the US… and if they were to advertise elsewhere, where would it be most beneficial?

So I decided to do a bit of digging through Insight and compile lists of my views from the past 6 months based on where they came from. Insight is nice enough to break it down for you by USA, South America, Europe, Asia, Africa, and Middle East… however this leaves off every other country in North American as well as every country that makes up Oceania (and possibly others?) Here’s my compiled list based on continent (mostly):

Interestingly, Europe trumps the US… but it’s also comparing 30 or so countries vs 1. What does make sense is that ~84% of my total views come from where you’d expect them to come from: US, Canada, Mexico, Europe, Australia, and NZ. The overwhelming majority from the US and Europe alone. So, clearly, if 5min’s interests were directly in line with mine, they’d start focusing a lot of attention on Europe (and Canada).

To break things down further, I dug deeper and noted every country that has done at least 100,000 views over the past 6 months (sadly, I had to leave off Venezuela and Vietnam for being just under 100k, amongst others):
(continue reading…)

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More Concrete Evidence On 5min’s Benefit

by Tass on Dec.05, 2010, under 5min, Personal, Statistics, youtube

I first started making money off my videos in April 09. From that time until 2.5 weeks ago, I had a total of 6 days over $xxx.xx (where that is an arbitrary number that I won’t share). In the past 16 days, my combined YT + 5min revenue has been at least $xxx.xx all 16 days (and will be over today as well).

Of those 6 prior days, my overall highest single day ever had been 137% of $xxx.xx. In the past 15 days, I’ve been over that 137% value 7 times (and may or may not be over it today… won’t know until tomorrow). That means my SEVEN best days ever, in almost 2 years, have all taken place in the past 15 days.

A Happy Tass I Am.

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Initial Thoughts about 5min

by Tass on Nov.16, 2010, under 5min, armor games, youtube

So I’ve been starting to switch some of my embeds from YouTube to 5min. And I have mixed feelings.

Pros:
-Higher eCPM (60-100% higher, roughly)
-Fast approval time (not instantly… but if I ask, it gets moved up in the queue and approved within an hour; no idea how long the non-move-up takes)
-Great customer support (I get emails back quickly, answer my silly questions, etc etc)

Cons:
-Ads only monetized in the US (roughly 1/3 of my views) [this 1/3 is still earning me 60-100% more than YT though]
-Lot of sites I work with don’t like the pre-roll and won’t let me switch, and there’s no way to just display overlay ads.
-The entire 5min back-end is pretty crappy
—The uploader is a 1-at-a-time thing, that auto-fills part of the title and description (have to delete it each time), and has restrictions on # of tags and length of title.
—The analytics are basically non-existant
—The revenue reports are broken down into 2 different sections and they both keep defaulting to dates in October.
—No easy way (that I know of) to search through uploaded content… videos are just plopped all on 1 page (500+ of them)

Overall though, the money is enough to overlook the other stuff… if sponsors would allow me to switch the embeds. Which they aren’t doing. So far, only Armor has let me… the other large sponsors I work with all have said no. Which means about 35-50% of my views will start coming from 5min and the rest still on YT; I’ve done roughly 400,000 views on 5min since the start of the month vs 1.5 million on YT. However, I only have about 15 videos (covering about 8 or 9 games) switched to 5min.

It also seems that PlayedOnline is building a new section on their site specifically for my 5min vids (they’re the ones that asked 5min to reach out to me in the first place). So that’s pretty cool too. Will definitely have a post about it when it’s live.

What do you guys think about my 5min embeds? Compare Fragger on Armor vs Fragger on YouTube (both should have pre-roll).

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An Interesting Phonecall

by Tass on Sep.08, 2010, under 5min, Personal, youtube

I was contacted last week by the site 5min.com, which is like YouTube… only much smaller, and focuses exclusively on short how-to type videos. They seem to include game walkthroughs as part of “how-to”, so I won’t complain. I was very intrigued to speak with them more about what they were offering, especially given my recent issues with YouTube.

So, it turns out, their business model is quite fascinating. Not only do they share revenue with the content providers (me)… they share revenue with the content embedders (sponsors). I don’t know the splits, and I don’t know all the details in regards to embeds on sites that they don’t have prior deals with… but it’s a VERY interesting concept, as it makes my service MUCH more desirable to sponsor sites (when the alternative is having a developer do it or them doing it themselves).

I have a follow-up with them next week. This could be a great next step in my business.

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Still No Ads

by Tass on Sep.07, 2010, under Personal, youtube

It’s now the end of the 7th, and Saunavihta Vortex and Sieger still do not have ads enabled. That’s 7 and 5 days respectively. I understand there was a long weekend, so that’s only 4 and 2 work days… but that’s still a bit ridiculous. Those 4 vids total over 25,000 views so far. That’s 25k without ads. It’ll be even more by the time ads do finally get approved, which is a minimum of 12 hours from now.

*sigh*

edit: now over 55,000 views w/o ads, 12 hours later. email’d YT… let’s see if that does anything.
edit2: ads were approved, somewhere around the 80,000 views lost mark.

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Concerns With YouTube

by Tass on Sep.03, 2010, under Uncategorized

I’ve been having problems with ads on some of my videos over the past few weeks, and it’s starting to worry me. For most of the past 18 months (since I joined the partner program), my videos have had ads approved automatically, as soon as I upload them. Every once in a while I’d have a video that they’d ask for more information on. I’d provide it and they’d approve the ads… delaying things 24-36 hours.

But recently, almost every video I’ve added has either taken 24+ hours to have ads approved, requested more information and taken 48+ hours to get them approved, or a few have been outright rejected for ads right away. None of it makes sense. I’m a partner in good standing. I’m by no means a large channel… but I’m not small either; the forums are littered with people who do a few hundred views a day whining that they get no response from YouTube. I do get responses when I email partner support… they just are completely worthless ones. You’d think that my standing, history, and 3.5+ million views a month would get me some actual answers… but it doesn’t. I’m large enough to get responses, but not big enough for them to care to actually help me.

Most recently, I uploaded 2 videos for a new Saunavihta game on Wednesday morning (9am PST). It’s been 60+ hours, and they still do not have ads… nor have I gotten a request to provide more information. And, of course, the 2 videos I uploaded today for Sieger don’t have ads yet either. Between the delays and the outright rejections for no reason, I’ve lost hundreds of thousands of impressions (and so has YouTube).

I’m starting to get really annoyed and worried. I’m dependent on my revenue from YouTube to live… and if they aren’t approving my ads in a timely manner, I’m going to continue to lose hundreds of thousands of impressions. That adds up very, very quickly. I’ve tried explaining this to partner support. I’ve tried asking to get automatic ads back on my videos. I’ve tried asking for 1 specific YouTube employee to be my representative. And I get nothing of consequence back. And there’s nothing I can do about it.

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More On Long-Tail

by Tass on Sep.01, 2010, under Personal, Statistics

Ben Lowry is a friend of mine… he made Great Game 1/5 with me. He is also a giant ass who loves to be argumentative. He saw my long tail post as another opportunity to pounce, but of course I rebutted all of his attacks. He claimed that my long tail was a myth and that it really is the newly released content that is pushing my views.

My proof to the contrary:
-The 34% of total views from top 2% of videos vs the MUCH higher percent of other content providers.
-My top100 videos (19%) resulted in 105,000 views (80.7%).
-Of my top100 videos, 57 were 6+ months old.
-Those 57 videos totaled over 44,000 views.

As I did say in my previous post, releasing new content IS important. But the foundation of long-term success and growth is 100% about the long-tail.

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The Long Tail

by Tass on Aug.31, 2010, under Personal, Random Stuff, Statistics

The summer has been pretty good, business wise. Since June 1st, I’ve released 54 videos. I’ve done 11.3 million views. No individual day was under 85,000. And only 1 video released during that span has done 300,000 views. How is that good, you ask?

To me, my business is all about the long tail. The bigger my long tail, the better I’ll do. Sure, big hit videos give short term spikes in views… but it’s the long tail that keeps the ship afloat. Despite only having 3 videos over 500,000 views released in the past 6 months (out of 21 total, none of the 3 in my top 14), my long tail continues to increase. A few videos released over a year ago continue to bring in 1-2k views/day… and believe me, over 500+ videos, it all starts adding up.

It’s hard to judge the line between the power of the new release and the long tail, when viewing things as a whole… so it is important to keep releasing content. But some interesting tidbits for you… as per data publicly available on TubeMogel.com: Shaytards‘ top 10 most viewed videos for yesterday were 74% of his total views (622k/838k). VenetianPrincess‘ are 89% (282k/317k). Sxephil only had 280k views yesterday because he hadn’t released a video since Thursday. My top10, however, only resulted in 34% of my views (44.8k/130k). What does this mean? It means that if many of the top vloggers on YouTube stopped, they would instantly lose their popularity and daily views; I, on the other hand, have a nice long tail and will continue to get a solid amount of traffic for a long, long time even if I didn’t release another video.

So while I’ll never do the overall volume that the top channels do, I have the nice position of knowing that if I want to take a break, I won’t suffer that greatly in revenue, as opposed to many others who are bound to constantly release new content.

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